While 71% of teens used the platform in 2015, the figure has now dropped to 67%. The most popular social network globally is Facebook.įacebook is the world's third-most visited website with 11.2 billion total visits, 1.5 billion unique visitors, and 21 minutes 52 seconds of average time per visit.ĩ8.3% of Facebook users access the social platform on mobile devices.įacebook usage among teens is seen to drop gradually. These Facebook statistics will shed some light on the kind of dominance that Facebook currently enjoys in the world of social media that pretty much everyone is using at this point.įacebook had 2.8 billion daily active users in the third quarter of 2021. Here's a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU):įacebook dominates the world of social media networks with over 2.8 billion monthly active users around the world. The average daily usage of social media is 2 hours and 27 minutes.Ħ out of every 10 people on the planet have a social network account.Ĩ5% of marketers rate short-form videos as the most effective type of social media content.Īlmost 45% of internet users research products on social media. This makes the platform seventh on the list to join the exclusive billion-user club of social media platforms. TikTok passed the 1 billion monthly active user mark at the end of September 2021. More than two-thirds of the world's population have access to mobile devices contributing to 5.29 billion unique mobile users. Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. More than half of the world's population uses social media now.Īround the world, there are 4.88 billion internet users now, which equates to almost 62% of the world's population. Keep these social media statistics in mind as you create your social media plan this year! As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels.